Today, pro-venues cater to more than just sporting events. These massive stadiums are designed to host a variety of other events during off seasons, ranging from rodeos, mud truck racing, circus shows and college graduations. One of the more common events that stadiums see throughout the year are concerts. Many modern-day venues are built to quickly convert their stage for shows; they also come technologically equipped to meet the demands artists have for their shows.

During MLB seasons, roughly 60 percent of the attendance during the 80 games is made up of season passholders. Operations teams welcome the additional business, but face an entirely different set of issues when catering to concerts. Stadium staff grow accustomed to seeing these ticket holders, and oftentimes have the pleasure of getting to know their venue’s dedicated fan base. Passholders have pride for both their team and stadium, and serve as watchdogs for operations teams. They do not tolerate unruliness, aggression or bad behavior during the game and become another layer of security on game day.

As the dynamic changes radically during concerts, stadium staff operate to keep a safe and secure environment but have little to no intel on the individuals arriving for the show. During events, operations teams are concerned about heightening security but face the challenge of a rapidly shifting atmosphere. With there being less security staff overall during concerts, operations teams need greater situational awareness to better allocate resources. Additionally, sporting events are well lit to ensure fans can see every moment. In complete contrast, concerts are often dimly lit with blaring music.

The dark, loud environment can cause serious issues for venue staff. Operations teams need a platform that supports location intelligence to quickly catch unattended bags, blocked entryways and vulnerably clustered crowds. The challenge of monitoring for potential threats is exacerbated under these difficult circumstances. Despite the challenge, providing the same level of security during concerts is not just expected—it’s imperative.

Like most other industries, pro-venues are working on separated systems that limit stadium staff’s ability to communicate pertinent information to one another. The current setup creates an additional layer of challenges that could be resolved by adopting a platform that consolidates existing systems onto a single screen. Additionally, pro-venues can benefit from customized alerting that notifies them immediately about serious situations through text, email, or an in-platform notification. Some of these issues include:

  • Crowd control in high traffic areas
  • Rerouting entry and exit points based on pedestrian and vehicle traffic
  • Unauthorized door access
  • Banned visitors attempting to enter
  • Unattended parcels, backpacks, etc.

Live Earth offers an IoT visualization platform that integrates with almost any existing system and presents data in real-time for a combined operational picture. The extensible platform is capable of creating customized alerts, which are designed to send notifications in real-time via email, text, or in the platform. Using customized geofencing can bring venue staff attention to problem areas quickly.

By visualizing all systems on a common operational picture, operations and security teams have a holistic view of their stadium and the capability to isolate and address the most serious problems immediately. This advanced situational awareness and location intelligence helps staff monitor more effectively and keep their venue secure with actionable insights that let them make the right decision each time.

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