Meet the leadership team behind the Live Earth Platform

Live Earth’s team is composed of a diverse group with a passion for making the world a safer place. From coders to strategists, our talented workforce enables us to provide the best solutions to our clients.

Farooq Muzaffar

Chief Executive Officer

Farooq Muzaffar brings over 20 years of product, strategy and business development experience to Live Earth.  He is focused on solving customer needs through Live Earth’s unique capabilities and on building a growth driven culture at the company.

Farooq’s background includes executive roles at Xerox and Verizon and investment banking experience at Goldman Sachs.   Farooq is a former McKinsey Scholar and studied finance at MIT Sloan and mechanical engineering at the University of California at Berkeley.

He is able to speak passable Spanish and his favorite hobbies include exploring Yosemite, hunting and learning to fly.

Kelly Grooms

Chief Operations Officer

Kelly Grooms is a technologist, entrepreneur, and the COO at Live Earth. He thrives on building and leading high-performance teams, in fast-paced environments, delivering trusted software products. Data Visualization for public and personal safety has been Kelly’s focus as he’s served customers including US Special Forces, Law Enforcement, and Emergency Management for over two decades.

Kelly’s drive for excellence continues with his family, community, church, and on the soccer field.

Craig Johnston

Vice President of Sales & Business Development

Craig Johnston is an engineer, accomplished business executive, and the VP of Business Development at Live Earth. He has over 30 years of experience bridging semiconductor technologies, computer hardware, computational analysis software, and operational management positions. His knack for building new relationships and partnerships brought him to his leadership position today, driving business development and marketing efforts for Live Earth.

Outside the office, Craig is a competitive rower and a passionate social advocate.

Amy Laws

Contracts and Finance Manager

Amy Laws brings over 15 years of back office experience to the Live Earth Team, including contracts, finance, accounting, and human resources.  She holds an MBA from Texas State University and a BA in English from UCLA. Amy’s ability to support the dynamic demands of rapidly growing companies is what makes her so valuable to the team. Her diligence supporting a wide variety of functions is key to our success.

In Amy’s spare time, she enjoys spending time with her family at Disneyland and the beach.

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