Whether you’re a business owner looking to understand your market better or an average user looking for the best online experience possible, data is what allows you to achieve your goals. However, data doesn’t come in easy-to-read text. 

Interpreting data

The world produces over 2.5 quintillion bytes of data every day, so the demand for experts who can interpret data is high. In fact, research from the Bureau of Labor Statistics found that data science jobs will grow by “at least 19%” year-over-year starting 2026. Industries are looking for professionals who have a deep understanding of how the online landscape works. After all, a lot of our data is gathered online, where it’s easier to share. Social media is a great example of this.

This demand for experts who can interpret data, as well as today’s digital landscape, has led schools to create specialized programs that teach these courses, on top of conventional coursework. Students taking Maryville University’s online Data Science degree have an advantage because of the integrative projects they can work on “in class”, allowing them to be more prepared for the work ahead. They’re also taught statistical theory to help make sense of the information. In the same spirit, the University of California created a new division called Computing, Data Science, and Society to accommodate the increasing interest in data science among students and employers. They offer many job opportunities in engineering, social media, and other fields, so students can get hands-on experience. 

Data visualization and risk management

With trained professionals interpreting the data for you, you can now leverage insights from it. Live Earth is one platform, for example, combined with visuals for easier interpretation. Our interactive map uses advanced data visualization methods, including aggregating metadata from social media, to give people an operational picture of any location. One thing you can do with this information is to avoid certain risks.

Below are some examples. 

  1. Maps safer travel routes

Perhaps one of the most common uses for data visualization is to guide vehicles to the safest (and fastest) routes available. For example, once a road incident has been reported over social media, the AI automatically picks it up and informs those who have access to the platform to avoid passing that specific location. Fleet managers and ecommerce business owners are only some examples of entities that can benefit from this kind of information. Plus, not only are you mitigating the risk for your drivers, but you’re also making operations more efficient. 

  1. Helps us prepare for natural disasters

From hurricanes to earthquakes, natural disasters have cost the world a lot in terms of resources. In 2018, US News reported that global disaster-related losses amounted to over $131 billion. However, while Mother Nature is unpredictable, several technologies can help with forecasting, allowing the government, local responders, and businesses to be more prepared for what’s coming. One of them is a data visualization tool like Live Earth. By monitoring IoT sensors, telematics sensors, lighting, water levels, and, of course, real-time updates from social media, anyone who has access to such tools can plan for upcoming disasters. 

  1. Lets people avoid high-risk areas

Security will never be perfect, no matter what city you live in. After all, you can’t see everything happen in real-time… unless you had access to a data visualization tool. By gathering real-time data from IoT cameras around the city, information on social media, as well as vehicle movement, security enforcers might be able to warn citizens when something risky is happening in a certain area. This can be anything from malicious individuals to road accidents. Live Earth even offers a “Real-Time Alerts” campaign you can sign up for. We’ll periodically send you emails when something concerning happens near your location. 

Bonus: Enhances building security

Factories, compounds, and other corporate facilities all rely on alarm systems to ensure that their employees are protected at all times. However, in our post ‘How Real-Time Alerting Improves Situational Awareness’, we emphasized how law enforcers can’t respond until the alarm source has been verified as a threat. With a data visualization tool like Live Earth, management can quickly track its source. Unlike the examples above, social media can’t help much in this regard, but it’s still a good gauge to data visualization’s ability. Every IoT sensor and surveillance camera can be connected to it, granting management the knowledge they need to contact authorities in case it’s something serious. 

The potential of data visualization tools
Data is difficult to analyze in numbers, so a visualization tool can help gather a lot of insight. Much of this information can be leveraged to directly mitigate risks. Plus, such tools can gather data from more than one source, like social media, so it covers most of your bases. After all, the online landscape is a trove of information—the data just needs to be compiled and analyzed in one place.

Specially written for LIVEEARTH.com
By: Renesme Jence

Learn more:

To learn more about data visualization and real-time analytics from Live Earth, check out our Safety & Security Solution to learn more.

Ready for a custom demo experience?  Schedule your demo with us today!

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