It’s game day, and weather channels have reported a moderate chance of thunderstorms throughout the afternoon and early evening. The rainfall has caused a slowdown in traffic, bringing about significant congestion on the roads. In the distance there’s the familiar rumble of thunder. Despite potentially adverse conditions, eager fans arrive to the gates in mass, clustering at bag checks and entry points. Attendees pass the time on their phones, overcrowding networks from increased usage and inadvertently slowing communication for staff.

Stadium executives are familiar with the problems posed in the above scenario, but still face a number of challenges in handling these issues. In the midst of creating an enjoyable fan experience, operations teams must maintain a high level of security. Stadium teams in charge of monitoring weather, traffic flow, entry and exit points and crowds work on separate systems, making it difficult to relay pertinent information. The problem is only made worse by overcrowded networks, which disrupt the flow of communication. Operators do a tremendous job in keeping their attendees, teams and staff safe, but still face slowdowns with the current siloed approach.

Fan safety is the top priority, and teams are always on the lookout for suspicious activity. In recent years, areas just outside venues have been subject to serious attacks, like tailgate areas, merchandise locations and public transit which are often densely crowded. Unattended packages or backpacks, obstructed entry and exit points and long lines are all points of concern.

In May of 2017, dozens of people were injured and over 20 were killed after a bomb was detonated just outside the Ariana Grande concert in Manchester, UK. The tragedy renewed a heightened focus on security around the stadium’s perimeter. In the midst of a crisis, staff need fast and effective ways to communicate with dispatch and first responders to ensure fan safety.

A system like Live Earth provides true situational awareness by generating alerts and focusing attention on the incidents or areas of greatest concern. Instead of requiring stadium executives to overhaul their current operations, Live Earth integrates with virtually any existing system and stitches them together in real-time on a single pane of glass. The platform, which comes with out-of-the-box data feeds like traffic flow and incidents, helps operators put their existing systems in context with the added feeds.

This consolidated view helps operations teams identify problems before they get out of hand and notify the necessary resources to handle the issues. Teams, equipped with greater actionable intelligences can make preemptive calls. Working with greater situational awareness can help executives mitigate risks, reduce costs and increase safety for their staff, teams and fans.

Craig Johnston is an engineer, accomplished business executive, and the VP of Business Development at Live Earth. He has over 30 years of experience bridging semiconductor technologies, computer hardware, computational analysis software, and operational management positions. His knack for building new relationships and partnerships brought him to his leadership position today, driving business development and marketing efforts for Live Earth. Outside the office, Craig is a competitive rower and a passionate social advocate.

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