Businesses today rely more than ever on data analytics to understand and make decisions about improving their performance. This is because data analytics can provide insights that would be otherwise unavailable. However, not all businesses can take advantage of data analytics due to lacking technical expertise or resources.

Data analytics is the process of gathering, organizing, and analyzing data to see patterns and trends. This information can then be used to make informed decisions about where to focus resources, what changes to make in business operations, and how to improve customer service.

Many businesses are now turning to embedded analytics (EA) to use data analytics without hiring technical experts or dedicating resources to set up and maintain their own data analytics infrastructure. However, business intelligence (BI) is still considered the gold standard in data analytics.

What is Business Intelligence Analytics (BI)?

Business intelligence analytics (BI) is a process that uses data analytics to help businesses make better decisions. BI analytics involves collecting, analyzing, and interpreting data to help identify trends and patterns. This information can then be used to make informed business decisions. 

What is Embedded Analytics (EA)?

Embedded analytics (EA) is the term used to embed analytical capabilities into business applications, processes and software. EA allows users to access and analyze data directly within the application they are using without having to go to a separate location or launch an independent program. This makes it easier for users to get information when needed and helps them make better decisions faster.

The Difference Between Business Intelligence (BI) and Embedded Analytics (EA)

Though business intelligence (BI) and embedded analytics (EA) serve the same purpose, they differ in a few significant ways.

BI Analytics Require a Separate Analytics Platform

BI solutions require a separate analytics platform or application to access and analyze data. EA solutions are integrated into the business software people use daily, making it easy to get insights from data without leaving the application.

EA is More User Friendly

Embedded analytics is more user-friendly, allowing users to access and analyze data directly within their application. This makes it easier for them to get information when needed and helps them make better decisions faster. On the other hand, BI relies on external resources (analysts) to extract insights from data and may not be as accessible to all users.

BI Analytics Offers More Flexibility

BI solutions are more expensive and time-consuming to set up than EA solutions, but they offer more features and flexibility. Additionally, BI analytics produce reports that can be shared with others outside the company, while EA allows users to access and analyze data directly within their application.

EA is Easier on Businesses

EA integrates seamlessly into the applications that business users already know how to use, which makes it easier for them to find and analyze the data they need. Additionally, because EA is part of an existing application, businesses do not have to worry about maintaining their own separate data infrastructure.

Overall, both BI and EA offer great potential for extracting insights from data; however, EA is likely to be more appealing to most users because of its ease of use and accessibility.

How Business Intelligence (BI) and Embedded Analytics (EA) Work Together

Business intelligence (BI) and embedded analytics (EA) are different but complementary concepts. BI analytics is the process of analyzing data to understand what has happened in the past to make better decisions in the future. EA is the incorporation of BI functionality into software applications that people use every day. This makes it easy for them to get information and insights from their data without going to a separate application.

BI and EA have become more critical in recent years as data companies have exploded. The combination of BI analytics and EA can be compelling.

BI and EA work together by allowing businesses to gain insights into their data quickly and efficiently while also providing end users with the tools they need to make informed decisions. This integration allows for a more seamless flow of information between those who need it and those who can act on it.

As data becomes increasingly complex, it’s more important than ever for businesses to be able to access information quickly and easily. The combination of BI and EA provides just that. 

To Sum It Up

Embedded analytics (EA) provides several advantages over traditional data analytics solutions. First, it is much easier and faster for business users to get started with embedded analytics than it is to set up and use traditional data analytic tools. Second, embedded analytics integrate seamlessly into the applications that business users already know how to use, which makes it easier for them to find and analyze the data they need. Third, because embedded analytics is part of an existing application, businesses do not have to worry about maintaining their separate data infrastructure.

However, Business Intelligence analytics (BI) also provides essential advantages. One key benefit is that BI solutions often offer a more comprehensive range of functionalities, allowing for more in-depth analysis and advanced data manipulation. Additionally, BI solutions are typically more customizable, allowing for tailored dashboards and reports.

Ultimately, whether to use embedded analytics or traditional BI solutions depends on the specific needs and capabilities of the organization. Both can offer valuable insights to inform business decisions, but carefully consider how each which solution best fits the organization’s needs.

Live Earth’s Operational Analytics Platform

Where most traditional BI tools lack, Live Earth fills the gap with continuous intelligence and augmented analytics. Our platform aggregates all data silos within an organization and combines our third-party streaming feeds with a company’s existing data. This allows for a more comprehensive view of any given situation. 

Additionally, our platform allows for the easy sharing of findings and insights with both systems and users and the ability to turn those insights into actionable control measures. The goal is to offer a comprehensive solution for organizations looking to optimize their operational analytics strategies.

To learn more about how Live Earth can enhance your organization’s BI and EA capabilities, Contact us today.