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The Ultimate Guide to Identity Resolution with Data Platforms

Identity resolution is a process of identifying individuals across multiple devices and channels. It is an important aspect of modern-day marketing, as it enables businesses to deliver personalized and relevant experiences to their customers. In this ultimate guide, we will explore everything you need to know about identity resolution with data platforms, from its definition to its benefits, and the different data platforms available.

What is Identity Resolution?

Identity resolution is a process that involves collecting data from different sources, such as social media, online behavior, and offline data, to identify an individual across multiple devices and channels. It is used by businesses to build a 360-degree view of their customers and deliver personalized experiences.

The process of identity resolution involves linking different data points, such as email addresses, phone numbers, and device IDs, to create a unique identifier for each individual. This identifier is then used to track their behavior across multiple touchpoints and channels.

Benefits of Identity Resolution

Identity resolution offers several benefits to businesses, including:

  1. Personalized experiences: With identity resolution, businesses can deliver personalized experiences to their customers based on their preferences and behavior.
  2. Improved targeting: By understanding their customers’ behavior across multiple devices and channels, businesses can improve their targeting and deliver more relevant marketing messages.
  3. Increased ROI: Identity resolution helps businesses to optimize their marketing efforts by delivering more relevant messages to their customers, which can lead to increased ROI.
  4. Better fraud detection: Identity resolution can help businesses to detect and prevent fraudulent activities, such as account takeovers and identity theft.

Data Platforms for Identity Resolution

Businesses can use several data platforms to perform identity resolution, such as Customer Data Platforms (CDPs), which collect and unify customer data from various sources to create a single customer view. Marketers typically use CDPs to deliver personalized experiences to customers.

  1. Data Management Platforms (DMPs) are another option, which collects and manage data from multiple sources, including first-party and third-party data. Advertisers typically use DMPs to target their audience with relevant ads.
  2. Identity Graphs can also be used, which link different data points to create a unique identifier for each individual. Businesses typically use identity graphs to build a 360-degree view of their customers and deliver personalized experiences.
  3. Additionally, businesses can use Identity Resolution Platforms, which perform identity resolution across multiple devices and channels.

Choosing the Right Data Platform

When choosing a data platform for identity resolution, businesses should consider their specific needs and requirements. Here are some factors to consider:

  1. Data Sources: Businesses need a platform that collects data from social media, online behavior, and offline sources.
  2. Integration: A platform should integrate with existing marketing technology stacks, including CRM, marketing automation, and analytics.
  3. Scalability: A platform should handle large data volumes and support multiple users to grow with the business.
  4. Security: A platform should have robust security measures to protect data from unauthorized access.

Identity resolution is a critical aspect of modern-day marketing, enabling businesses to deliver personalized experiences and improve their ROI. By choosing the right data platform, businesses can perform identity resolution effectively and efficiently. To learn more about identity resolution and data platforms, contact LiveEarth today.

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