Throughout the year, Live Earth’s data library grows with many new data partners and sources. This growth helps our clients enrich their data with real world data from data providers around the world. Many of these new data sources and partnerships are initiated due to the needs of our clients who leverage our AI/ML data enrichment platform.

When we add these data sources throughout the year, we often receive feedback from our clients regarding how effective they are in helping them make better data-driven decisions. Below are some of the highlights from new data sources we have added in the Live Earth data platform.

Business and Consumer Data in the USA

This new data feed contains granular financial data on private companies, individuals, and households in the United States down to the county and zip code levels. This data is valuable to businesses in several ways. 

Firstly, it helps businesses identify potential customers and markets. By analyzing the financial data of individuals and households, businesses identify patterns and trends that they use to target specific segments of the population. For example, if a business wants to target high net worth individuals, this Live Earth data can help them identify households with high levels of income and wealth.

Secondly, the data helps with risk management and fraud detection. By analyzing the financial data of companies, businesses can identify potential risks and vulnerabilities. For example, if a business is considering partnering with another company, the Live Earth data platform helps to assess the financial health of that company and detects any potential red flags. Similarly, if a business is processing transactions, this data can be used to detect fraudulent activity by identifying anomalies and inconsistencies in financial data.

Overall, this business and consumer data provides valuable insights that can help businesses make better decisions and manage risks more effectively. By leveraging granular financial data, businesses can gain a competitive edge and stay ahead of the curve in today’s data-driven world.

Consumer Spend Data 

This data enrichment layer provides real-time, anonymized transaction, and credit and debit card transaction data from millions of consumers across the United States. This data is valuable to businesses in several ways. 

Firstly, it is used for audience targeting and advertising. Businesses gain insights into consumer behavior and preferences, allowing them to target their advertising more effectively, by analyzing credit and debit card transaction data. For example, if a business wants to target consumers who frequently purchase organic food products, Live Earth helps them identify these consumers and tailor their advertising accordingly.

Secondly, this data enrichment layer is used for market research and competitive analysis. By analyzing transaction data from competitors, businesses gain insights into their competitors’ sales trends, pricing strategies, and customer behavior. This information helps identify gaps in the market and develop more effective pricing and marketing strategies.

Overall, this consumer spend data provides businesses with valuable insights that helps them make more informed decisions and gain a competitive edge. By leveraging real-time transaction data, businesses can stay ahead of the curve and capitalize on emerging trends and opportunities in the marketplace.

Digital Experience Data

Live Earth’s data library now includes online digital experience information, including location data, entity data, and other key information. This data helps improve the accuracy and consistency of an organization’s online presence. Furthermore, it is valuable to businesses in several ways. 

Firstly, it helps businesses improve their search engine optimization (SEO) efforts. Then by ensuring their digital knowledge is accurate and consistent across all platforms, they improve search engine rankings and drive more traffic to their website.

Secondly, it assists to improve the Customer Experience. By providing accurate and up-to-date information about their business, they help customers find the information they need easily and quickly. This can include information about store hours, contact information, and product or service offerings. By improving the Customer Experience, businesses build stronger relationships with their customers and drive repeat business.

Overall, this digital experience data provides businesses with valuable insights that helps them improve their online presence. This drives more traffic to their website, and provides a better Customer Experience. By leveraging accurate and consistent digital knowledge, businesses can stay ahead of the curve and succeed in today’s competitive marketplace.

Identity Resolution Data

Live Earth now helps with identity resolution by providing businesses with access to a vast database of personal information. This data is valuable to businesses in several ways. 

It is first used for lead generation and sales prospecting. By using this new capability, businesses gain information on individuals based on a wide range of criteria, including name, email address, and social media handles. With this information, they used it to identify potential customers and generate leads for the sales team.

Secondly, businesses use it for identity verification and fraud prevention. By verifying the identity of individuals, they can reduce the risk of fraud and ensure that their transactions are secure. This is especially important in industries such as banking and finance, where identity verification is critical for compliance with regulations.

Overall, this identity resolution capability provides businesses with valuable insights helping them generate leads, reduce fraud, and improve data accuracy. By leveraging personal information, businesses gain a competitive edge and stay ahead of the curve in today’s data-driven world. However, it is important to note that the use of personal information must be done ethically and in compliance with privacy laws and regulations.

Real-Time Online Data Ecosystem

Live Earth now provides businesses with access to a wide range of data sources, including social media, news articles, blogs, and more. This data is valuable to businesses in several ways. 

The data is first used for brand monitoring and reputation management. Businesses identify and respond to negative comments and reviews in real-time. This helps them protect their brand reputation and maintain customer trust by monitoring social media and other online platforms.

Secondly, the data from this data ecosystem is a great benefit for market intelligence and competitive analysis. Businesses gain insights into customer behavior, preferences, and opinions by analyzing social media and other online sources. They use this information to identify new market opportunities, develop more effective marketing strategies, and stay ahead of the competition.

Overall, this data provides businesses with valuable insights that helps them manage their brand reputation. This results in a deeper understanding of their customers, staying ahead of the curve in today’s fast-paced business environment. By leveraging the power of social media and other online sources, businesses make more informed decisions for success in today’s digital world.

Real-Time Traffic Data 

This Live Earth data is enhanced with more data around real-time traffic and parking data and information. This data is valuable to businesses in several ways. 

Firstly, it supports logistics and supply chain management. By understanding traffic patterns and congestion, businesses can optimize their delivery routes and transportation schedules, reducing costs and improving efficiency. This is especially important for businesses that rely on timely deliveries, such as those in the transportation and logistics industries.

Secondly, it provides direction for location-based marketing and advertising. By analyzing traffic patterns and demographics, businesses identify areas with high levels of traffic and target their marketing efforts accordingly. This helps businesses attract more customers and drive sales. Thus, improving the customer experience by providing more relevant and targeted advertising.

Overall, this real-time traffic and parking data provides businesses with valuable insights that helps optimize their logistics and transportation operations. In addition, it improves their marketing efforts, and keeps them ahead of the competition. By leveraging real-time traffic data and analytics, businesses can make more informed decisions and succeed in today’s fast-paced business environment.

As the Live Earth data library continues to grow with hundreds of real world data sources and partners, the power of data enrichment within the Live Earth platform is unmatched. To learn more about any of these or other data sources, or to enrich your organization’s data with 3rd party data from events impacting your business, contact Live Earth today.